First things first, what exactly is an explainer video? An explainer video is any short (1-3 minute) video that helps explain your company or service to potential customers. Luckily, now it’s extremely easy to create one using an online video editor. Just take the time to view this link, and in no time you’ll be ready to get it right!
What Tools are Available to Help Me Create My Explainer Video?
There are lots of great tools out there that can help you create an amazing explainer video. Let’s take a look at some of those now.
Online Video Editor
There are a variety of online video editors that can help you create a great explainer video. For example, if you’re looking for something really easy to use, the Promo Editor or GoAnimate is simple enough for beginners. Both offer template options with fully customizable characters and backgrounds that can be changed within minutes.
The online video editor from Promo offers top-of-the-line effects, animation, and transitions. And, your finished product is sure to be polished and professional. To get started, check out their resources page for a great guide on how to use their tool.
It breaks down everything from getting rid of background noise in audio tracks to working with different animation styles.
Video Editing Tools
For something more robust—and better quality—you might want to take a look at After Effects (an Adobe product). You can customize text in After Effects much as you would with Word; it has built-in templates that make it easy for anyone who knows how to type to work with.
Start by understanding what you want out of your explainer video before choosing which tool is best for you. Depending on what stage your company is in, it’s likely that you have yet to create your first explainer video. Or, perhaps you have.
However, you may not have all of their branding material ready to go into it. In either case, here are our top 10 tips for creating amazing explainer videos!
Tips to Create a Great Explainer Video:
Tip 1) Research Before You Start:
If you’re using an online video editor, your first step should be to research other similar videos. This way you can see what works and what doesn’t. And that will help you avoid mistakes before you start.
Tip 2) Choose Your Theme:
You’ll want to pick a theme for your explainer video that suits your brand. You can choose from popular explainer video themes like informational, entertaining, or motion graphics. These are all pretty broad categories, though.
So you’ll probably want to dig into sub-themes once you decide on one. You might decide that your explainer video needs some motion graphics or voiceover narration, for example. And then you’re well on your way toward making an amazing explainer video!
Tip 3) Tell them About Your Business:
An explainer video is a short and fun video that explains what your company or business does.
You can also use it as a way to introduce new products and services. It’s best to think of your explainer video as a commercial.
Just like television, print, or online ads, your explainer video needs to make viewers interested in your company and your products.
Tip 4) Answer their Objections:
Explainer videos are an excellent way to address anything that could have your potential customer on the fence about your product.
One of the best ways to approach this is to think about what may be holding the prospective consumer back. If you can answer their concerns through a video, giving them a way to visualize how your product or brand can help them, you’ll definitely increase sales, while also building solid trust.
Tip 5) Hire Actors:
Hiring actors can elevate your explainer video to grab viewers’ attention and build credibility for your brand. It may seem counterintuitive, but spending more on actors is sometimes better than skimping on production quality. In today’s saturated market, people expect more from explainer videos—and hiring good actors is a good way to go.
Tip 6) Ensure High-Quality Audio:
Creating an explainer video is hard. But what makes it even harder is having good audio in your video. This includes muting background noises and adding music to make your videos more engaging. . Fortunately, there are tons of great royalty-free music sources out there that can be used in explainer videos without any edit required.
Tip 7) End on a Call to Action:
You can use call to action in marketing or explainer videos for different purposes. In order to save time, it’s best to tackle your explainer with the help of an online video editor. But what exactly is a call to action going to do?
Let’s Have a Look Below:
Why is a call to action highly needed for an explainer video?
- According to marketing research, a good call to action can boost engagement activity by a hundred-fold, and double click-through rates in subscriptions.
- A viewer who actually watches your explainer video through to the end is the dream of any marketer. In your explainer video, you have already captured their attention, piqued their interest with the content you have provided and also gained insight into what goods or services they are interested in.
- Converting viewers into customers is another dream of marketing professionals – the call-to-action makes it possible.
- Engagement is key, especially in an environment where attention deficits are rampant.
- Usually, a call to action takes the form of images or prompts that prompt visitors to take additional actions like adding an item to their cart, visiting a website, donating, subscribing, or learning more about a product.
Tip 8) Promote the End Result Heavily on Social Media:
After you create your explainer with the help of an online video editor, it’s time to share your very best explainer videos!
YouTube and Facebook are two of the most popular places to share video content. In addition to sharing, people also recommend good explainer videos to their friends. As a result, there is a real possibility that your content could go viral.
Creating video explainers is intended to encourage audience members to complete an action, like contacting you. Clearly laid out and concise instructions boost sales. The more eyes on them, the better.
Tip 9) Don’t settle on the first draft
When you focus on creating an explainer that stands out from the rest, you’re going to be far from mediocre.
Content that tackles the following overview in animated motion is an absolute treasure:
- Credibility (who you are)
- Your product (what you do)
- The reason for taking action (the solution)
Our brain is wired to look at and respond to visuals and motions associated with a story, so this is an ideal triple threat for an explainer you create with an online video editor.
Tip 10) Outsource if necessary
A lot of time and effort goes into creating an explainer video, so it makes sense if you seek help from professionals. There are a lot of companies that specialize in making explainer videos. Don’t hesitate to outsource these pieces if you don’t have time or money to create them yourself.
Many companies turn to professionals to create videos since it is a stressful process.
There are, however, tools you can use if you wish to do it yourself, such as an online video editor. Don’t just jump in without thinking about the big picture. 1
- How do you plan to achieve your goals?
- Are you targeting a particular group of people?
- What can you do to ensure that as many people as possible see it?
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