Apple vs Google vs Microsoft: Which Smartphone Is Better For Business?


Smartphones have become just as important to the modern business as the standard IT infrastructure we are all used to over the last few years. Through developing technology we can now rely on our smartphones to boost the efficiency and organisational aspects of a business. What’s more, the latest smartphones boast exceptional battery life, plenty of power, a good quality build and classy displays.

However, there’s no doubt that a smartphones compatibility with an individual business comes down to the operating system that it uses. The operating system you decide to choose, whether its iOS, Windows or Android, will have a significant effect on how your business operates from your smartphone. So which operating system would suit you best? Here’s a list of the achievable benefits from the three tech giants.


  • iOS has always felt different to other operating systems, and that might be down to the fact that they offer an exclusive range of apps. You’re almost certain to find the high quality business apps that you’re looking for in the app store and many of them won’t be available anywhere else.
  • Due to the sheer size of the app store, you won’t be disappointed with what you manage to unearth. There are plenty of alternative apps if you’re not happy with the ones you’ve already got. What’s more, the sheer size of the apple community provides all the app support you need to make the right decision for your business.
  • There are plenty of helpful features available on the iOS that make completing business tasks from your phone a whole lot easier. You can even connect other Apple devices in the office to your iPhone and share files with the utmost simplicity.
  • iOS provide their own user-friendly email service that makes contact between employees incredibly straightforward. The state-of-the-art email feature means your emails will be constantly available to you wherever you are.
  • It’s also really easy to share files from one iPhone to the next. If you introduce iPhone’s throughout the company, file sharing becomes a piece of cake and the efficiency of the working environment increases further.
  • It’s impossible to deny the outstanding security history of Apple products and their operating systems. The App store is regulated constantly and new apps have to be approved, so you know that you’ll only be choosing from the best quality apps.
  • iOS is an exclusive operating system that’s only available on the iPhone, which is still the most popular mobile device on the planet. It’s fair to say your business operations would change significantly were you to adopt iOS as your new operating system, but sharing the same device throughout the office is ideal for a well organised infrastructure.
  • You get the best selection of apps in the app store, hands down. As it’s regularly being updated, there’s always a new and improved app in the works that can take your business operations to the next level.



  • There’s no doubt that Google’s Android operating system has put up a decent fight against the dominance of the App store. There are plenty of apps available to choose from, over a million in fact, so you’re certain to find the business apps that you need.
  • Android users can also benefit from the Google Now service, a groundbreaking smartphone tool that works wonders for businesses. You get all the information you need from Google Now, whether its reminders for meetings, sorting calls, checking weather conditions, checking budgets etc.
  • One of the issues with the Android marketplace is that you can easily get hold of unofficial apps. Whilst you might have to sift through the less trustworthy app sources, you can still easily stick to the Google Play store and find apps that do have to be approved.
  • A huge benefit with Android is the freedom to choose from a wide variety of mobile devices. You aren’t restricted to just a single model and there are some excellent smartphones available now from huge manufacturers.
  • Android is a customisable option so it’s ideal for someone who knows what they’re doing when it comes to smartphones. There’s also the potential for the most power with Android devices, so if it’s power you’re after, Android is the way to go.



  • Microsoft’s Windows Phone might be smaller than both Android and iOS, yet it still provides some of the best business apps around. Again, you’re spoilt for choice with applications but might find it a little harder to search for alternatives.
  • Don’t forget that the Windows Phone is still a growing operating system and it’s growing particularly fast. We’re likely to see more and more apps introduced in the future so you’d be wise to hold out and see what becomes available.
  • A unique feature on a Windows Phone is the tile display, which updates regularly and provides all the information you need from your home screen. It’s a helpful addition if you’re not keen on constantly searching through your smartphone.
  • Business users are already taking to Windows Phones because they also have Microsoft Office installed. It’s never been easier to access Office files and edit them on the move.
  • The Windows Phone marketplace is secure with apps requiring approval before they become available. Similarly to iOS, the security on a Windows Phone is excellent.
  • Anti-Virus software is practically irrelevant on a Windows Phone thanks to its built in security. This isn’t the case for other operating systems like Android, so the Windows Phone might have the upper hand on security.
  • The only downfall at this stage is compatibility. There aren’t many phones that use Windows at the moment, even though many large manufacturers such as HTC, Nokia and Samsung are already onboard.
  • There’s no denying that the Windows Phone has the most user-friendly operating system of all three. What’s more, the correlation between the Windows Phone and Microsoft PC’s would provide a well-balanced infrastructure.


Source:  Mike James – Technology Means Business 

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