The core value of running a successful business is reaching out to your audience. Email marketing is one of the best methods in today’s time. According to Statista, the email marketing industry would value up to 17.8 billion by 2027.
Doing email marketing the right way can help in generating four times higher revenue. Comparatively, small businesses need to focus on email marketing to promote their business, and they might as well depend on the best email marketing tools.
What To Look For While Choosing An Email Marketing Tool?
Email marketing is one of the most cost-effective forms of marketing to retain your clients. You don’t have to spend a fortune yet to get your clients to be with you. However, you must do email marketing the right way.
Various email marketing tools are available in the market to suit our needs. When choosing an email marketing tool, here are some of the features to look forward to:
- Level of automation
- Database size
Best Email Marketing Tools To Choose From
According to Statista, around 333.2 billion emails will be sent by 2022. However, the figures are likely to increase. Moreover, for every $1 spent on email marketing, the average return will amount to $42. Therefore, it is highly crucial to focus on email marketing strategy.
As per a report by Content Marketing Institute, around 87% of marketers use email marketing for content dissemination. Considering email marketing is as popular as social media, small business owners must also focus on it.
It is crucial to be familiar with the email API the particular platform will generate. Therefore, some of the prominent tools to choose from are as follows:
If you’re looking for software that will provide you with more benefits than just casual email marketing software, you should rely on Sendinblue. It has extensive features such as personalized content, send-time optimization, A/B testing, etc.
Sendinblue further follows market automation that helps understand the user’s workflow. With the help of the Sendinblue tracker, the marketers can also extract the interaction of users with the website.
Apart from email marketing, some of the prominent features offered by Sendinblue include SMS marketing features, order updates, and transactional emails. Users can also integrate it with Facebook ads to reach a wider audience.
Hubspot is undoubtedly one of the most popular email marketing software. Small business owners can initially use the free service and benefit from automation. According to Forbes, the average open rate for email for small businesses varies from 11% to 50%.
Using the right email marketing tool can help to skyrocket the open rate. Hubspot provides the benefit of native integration that can help personalize the emails. Hubspot features some high-level features such as performance analysis, drip campaigns, marketing automation, email deliverability, etc.
The free version of Hubspot email marketing offers users to send 2000 emails and get unlimited subscribers. Furthermore, the users can get extra features such as popup forms, tracking and managing online ads, building landing pages, etc.
Drip is a strong email marketing tool for bloggers, digital marketers, and eCommerce platforms. Therefore, it can prove to be a great choice for small businesses.
The Campaign Monitor by Drip is one feature that sets it apart from other platforms. Some of the prominent features of Drip include split testing, list group, and email segmentation, which determines workflow automation.
Drip provides the benefit of sending bulk emails that helps in customer engagement. Drip provides a free version for the trial phase, and the monthly subscription fee of Drip is $49.
Convertkit is available in two versions- free and paid. The free plan will help the marketers build up a customer base and allow them to manage up to 1,000 subscribers. The paid plan of Convertkit ranges from $29 to $4000.
Convertkit is an efficient email marketing tool that helps build flexibility and fluidity. It allows users to create customer funnels that are easy to use. Convertkit is a platform that has a more affordable cost than others, and the automation feature helps to lay down the funnel view.
AWeber is one of the oldest email marketing tools available, and it is the perfect option for medium and small businesses. AWeber allows easy automation with a platform such as WordPress, and the users can easily opt for list management, email template, and tracking.
AWeber is one of those tools that has readily available HTML email templates. If you can’t use the platform, you can reach out to the support team. Furthermore, some of AWeber’s prominent email marketing features include tag-based segmentation, AMP email, and more.
The free plan has a limitation of 500 subscribers. The paid plan starts from $19 per month and will vary depending on the requirements. The most feasible option is to get a quarterly or annual plan.
There are numerous email marketing tools available in the market, and small businesses should consider choosing the ones that have an affordable rate. Every email marketing platform has its USP and can therefore assist you accordingly.
It is advisable to compare the options to get the benefits. Once you get the perfect email marketing tool, you should consider optimizing and managing your customers accordingly.