Here’s a question. What do 60% of the world’s population have in common? A clue. What you’re doing right now makes you part of this statistic! Six out of ten people across the globe are active Internet users. Websites cover an incredible range of topics, but one that is particularly well-subscribed is online dating.
This activity attracts millions of eager users and is projected to become the ‘default’ method for singles to find partners over the next decade. As well as desktop sites, there are downloadable app versions. Let’s take a deeper dive into the technologies that have made these platforms so popular. What tools and features are typically used by each? And is it possible to state whether websites or apps are better?
Technology in common
For the most part, there’s little to differentiate the ways dating websites, and their app versions operate. So a useful starting point would be to examine the technologies they share.
Reacting to the pandemic
Although the number of people signing up to either platform has been increasing for years, those being drawn to websites and dating apps in the UK have risen sharply. Why? Because of the effects of the global pandemic that first became global news in early 2020.
As traditional socializing outlets closed and a climate of fear began to spread, singles discovered something many of their friends already knew: how convenient it was to find partners online. Dating services cover such a variety of topics – everything from LGBTQ romance to interracial relationships, polyamory to age-gap partnerships. These digital platforms have become a haven for singles.
These computer programs analyze any site user’s activities when they are online. What features do they use? How do they search for partners? This information can be applied to anticipate what someone is looking for and then offer proactive advice.
Questionnaires will determine a member’s tastes based on their responses to questions about what they are seeking in a partner: hairstyle, ethnic background, sexual orientation, and so on. They can then be steered towards other users with those attributes.
Just as the satnav in your vehicle can be programmed to help you find your destination using real-time mapping, dating sites can pinpoint the location of other singles.
This technology is available in social media, where apps such as Snapchat reveal where your friends are communicating from. In the dating world, prospective partners in the vicinity can be flagged up.
Which is more advanced?
The million-dollar question. Apps offer better experiences for their users. They can be freely downloaded from the major app stores, and once installed on your mobile phone, they’ll load faster. They can also be programmed to provide push notifications, which is handy if you are anticipating messages from that single you’ve been flirting with. Apps can increase customer loyalty by sharing updates and special features.
By its very nature, technology is constantly evolving. Dating platforms are not only reliant on innovations; they are often at the forefront of driving technological advances. Another important factor in the success of dating sites is the way they can crossover into other hugely popular Internet genres.
If you’re a single who also happens to love gaming (another pastime drawing millions of eager participants), then you can easily combine the two activities. Some sites are aimed at single gamers, while gaming itself is featured in many modern date nights. So whether you choose to sign up to websites, download apps, or dabble in both, you’ll soon find yourself part of an immersive experience.