Apple and Samsung customers probably have the greatest rivalry on the planet but a new research proves that Apple users may not be too different from Samsung users. While this statement could elicit a long discussion on the comment section, the study examined iPhone and Galaxy S III users and found out that a big percentage of the users for both group have similar patterns of browsing, calling, emailing and messaging.
The Consumer Intelligence Research Partners surveyed the same number of respondents from both sides and found out that 80% and 90% of users from Apple and Samsung respectively send a number of text messages daily, and 80% and 75% of Apple and Samsung users use their smart phones to browse the net daily. Both kinds of smartphones were used less often on phone calls and emails.
Furthermore, the proponents found out that customers are quite loyal and are more likely buy a device with similar OS as their phones. And in terms of upgrades, 1/11th of Galaxy users were previous iPhone owns, whereas 1/5th iPhone users were previous S III owners. This might very well change this year with S 4’s introduction. Simply put, results just probably differ because of the timing of the introduction of a new device from either company.