Corporate identity — is a slightly unusual phrase, and when you hear it for the first time, it is not quite clear what it means.
If you simplify it, corporate identity – a visual image of the company, a set of graphic elements (logo, business cards, letterheads, etc.), which are created in the same style.
Corporate identity, or, as it is also called, corporate identity, helps to create a company image, to emphasize its personality. It helps the company look presentable to customers and partners, as well as increases brand awareness and increases the level of trust. Corporate identity includes a certain approach to colors, design in documents, packaging, advertising, etc.
How to design a corporate identity
Creating a corporate identity is a big job. In addition to designers, the work involves the services of marketers, printing specialists, psychologists to create a design that will work for the benefit of the company.
The development of corporate identity begins with the creation of a logo. This central element sets the tone and style for the other design elements of the company.
The fonts and colors used in the logo are often used in other design elements as well.
This detailed tutorial tells you how to create your own logo.
Creating business cards
Business cards are an essential element of a firm’s corporate style, emphasizing the image of its employees. Business cards should be clearly associated with the company and be memorable. Free business card mockups are a great solution to check your template design.
There are two main types of business cards: corporate and business.
- Business cards contain the first and last name of the employee, his position, and information about the company. Business cards should be the owners of the company, managers, and employees who communicate with customers.
- Corporate business cards are not personalized. They are used at trade show booths, they are mailed to clients. They include company information and contact information.
Letterhead emphasizes the status of the company and is used in the design of documents, contracts, price lists, business proposals. Each version uses a single letterhead or different modifications designed for specific cases.
Registration of folders and envelopes
Designed envelopes create the first impression about a company when used for advertising mailing and business correspondence.
A folder is one of the main carriers of primary information about a company. The main requirement for its design is functionality and information value.
Using corporate identity or why do we need a Brandbook?
Developing a style is one of the stages of creating a positive company image. Once you have received layouts of corporate identity elements, you need to learn how to use them correctly. Here the Brandbook comes to our aid.
A brand book is a guide for the use of corporate identity, which prescribes the visual concept of the brand, standards and rules for the preparation and use of different components of corporate identity. These are layouts and images of elements of the corporate identity of the company.
Simply put, this is the data on the exact size of all the elements of the logo, colors, fonts, and so on. Also, the brand book consists of a documented statement about the main idea of the brand, its essence, values, and attributes. In essence, developing a brand book is drafting a complete set of brand promotion documents.
The brand book consists of three documents, different in purpose and content:
- Brandbook is a description of brand values and ideology in a way to convey them to the customer. This document is for the employees who promote the brand in the market.
- Guideline is a passport of standards. It is a technical document containing the rules of placement of the corporate identity elements. Guidelines are used by those employees who are responsible for advertising and marketing (or it is redirected to an advertising agency).
- TRD is a technical requirements document. It describes the process of creating the components of corporate identity (websites, outdoor advertising, interiors, and exteriors of buildings). These documents are required by the employees of the company’s branches and contractors who perform the work described in the TRD.
Each element of your corporate identity is a different point of contact between the customer and your company. Logo, website, business card, product packaging, store employee badge, a pen with your logo — all these elements are encountered by customers when they get acquainted with your company.
Therefore, corporate identity should be treated with attention and its development should be entrusted to professionals.