How to Get Gucci Sunglasses on Roblox

Roblox has taken the world by storm since its release in 2006. For instance, the game has been integral to expanding the metaverse in the past few years. It has also been seen to aid in the real-world sales of different companies, as one survey reported that 84% of players wear Roblox’s brand partners’ products. 

One way the game has integrated real companies into the digital world is by recreating real locations and items. The Gucci Cosmos exhibition, for example, was added to the game to showcase the company’s products to the Gen-Z audience. However, that isn’t where that partnership ends; the Gucci and Roblox collaboration has proved strategic in introducing the brand to the game’s players and capturing their imagination.

Gucci Glasses in Roblox

Roblox’s Brand Partnerships

Gucci isn’t the game’s only venture into the luxury fashion space, but it is an enduring one. Previously, Burberry bags were made available on the platform. These digital accessories were available for a limited time on Roblox, and their real-life counterparts could be bought at physical stores. 

For Gucci, the platform has given it a dedicated space called Gucci Town, inspired by Milan’s Brera district. This has opened the doors for the fashion house to market to Gen-Z, allowing the brand and its products to be viewed as cool for younger audiences. 

Roblox also engages in campaigns where players can acquire Gucci sunglasses as in-game accessories to customize their avatars. Sunglasses are often considered entry-level products when you want to buy from a designer brand, so these campaigns prime young gamers to recall Gucci’s shades as they grow up in purchasing power. Case in point: the Gucci Oversized Sunglasses in the game take after the real-life Gucci GG 1080S model, down to the iconic GG emblem on the frames’ temples, while the Gucci Sunglasses With Crystals channel the crystals on the more wearable GG1425S and GG1463S models.

If you want to try your hand at getting a pair of these iconic sunglasses on your Roblox avatar, here are some tips to consider: 

How to get Gucci Sunglasses

Participating in events

Because of their presence in the game, Gucci hosted many events, providing players with free virtual sunglasses as prizes. In 2022, they gave away a pair of wide-framed sunnies, where players needed to go around Gucci Town to participate in a few minigames and collect the letters G-U-C-C-I to claim their prize.

Other items, like the Gucci denim hat, also come from events like these. While this is not a fool-proof way of getting a pair of Gucci sunglasses in the game, it’s one of the easiest ways to acquire them. Just keep your eyes peeled for the next event the brand will hold.

Buying from the game

Another surefire way of getting Gucci glasses is by paying for them. The brand will sometimes release items in the in-game store that players can pay to obtain. One example of this is the Crystal Sunglasses that came out in 2021.

The two-toned Diamond Framed sunnies were also a buyable piece in the game. To do so, you’ll need to be able to have Robux—the game’s currency. You can pay for this with real money or get it for free by looking for online redemption codes. Be sure to have enough Robux for Gucci’s next release, as they are often only available for limited periods.

Trading with fellow players

If you want a pair of Gucci sunglasses that isn’t available anymore, you always have the option to trade for it. Roblox players with a premium membership on the platform are allowed to barter items with other platform users. When trying this feature, present something of equal or higher value to the sunglasses you want. Though it will be a downgrade from your initial item, you can at least own the sunnies you’ve been eyeing. One tip is to attempt multiple trades at once, as the more people you try to trade with, the higher your chance of getting the Gucci sunglasses you want for your avatar.

Gucci’s sunglasses on Roblox prove how successful luxury brands can be in the digital space. As this success continues, we’ll most likely see more collaborations to come, meaning players will get more opportunities to snag a designer accessory for their avatars. 

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