However, in order to be able to use Instagram effectively for marketing purposes, there are a few basic tricks that we have summarized for you.
Use creative tools
Instagram is a highly visual medium – so get creative! Take advantage of the myriad of filters, special effects, and editing options that Instagram has to offer.
Make sure that your content is as exciting as possible but visually recognizable. For example, you can use the same filters, perspectives, or colors that reflect your corporate design. And above all: play with the square format. Since Instagram said goodbye to the given square, there are no limits to the format!
Mix photos and videos
The most popular tactic for marketing via Instagram right now is to sprinkle a few videos between the standardized photos. It has been proven that moving image content can generate up to three times more inbound links than static content. For instance, posting unboxing videos get people to stop scrolling and watch because of curiosity. Showing your products in custom boxes and packaging for these videos will further help create brand awareness and present your product attractively. In turn, you can increase your online visibility and reach an audience interested in what you’re selling.
Here again, the big magic word of storytelling comes into play, which is much easier with short videos than with individual pictures. Thanks to the editing options of Instagram, creating videos is no longer rocket science. It is even possible to pause a recording and continue it with another scene, as here simply and creatively using the example of McDonald’s.
Establish your own hashtag
For every new campaign or every new product, it pays to develop your own creative hashtag with a recognition value. Often this is the product or brand name itself. Short slogans, statements or requests for interaction have also had a great effect in the past.
Cross-promoting IG account
Use the option of linking your Instagram account with your website or other social media profiles of your company using a short link on your profile in order to collect leads or refer to more comprehensive content.
Unlike on other platforms, it is quite common on Instagram to refer to other or even competing companies. If your own number of followers is to grow as quickly as possible, it is best to follow and tag anyone who is active and known in your own industry or who has common interests and skills. At best, the result is greater attention and increasing numbers of followers and mentions for everyone involved.
Find opinion leaders and turn them into innovative showcases for your products and services. Especially in the areas of nutrition.
There are thousands of Instagrammers in fashion and beauty with countless followers who are looking for cooperation with companies. These opinion leaders are the direct route to your target group, as your followers blindly trust you when it comes to new trends and products.
Working with the right influencers in your industry can quickly increase your brand awareness and number of followers, but make sure that the influencer you choose uses the relevant hashtags you want and refers to your account, as shown here by the example of fashion blogger Helen Anderson in cooperation with Office.