How and Why to Consistently use Brand Colors in a Video.

Introduction

Branding engulfs a whole lot of criteria and theories. In this piece of writing, we will be focusing on the color palettes to achieve consistency in using brand colors in videos with the help of video editing software.

When you develop a color brand, it provides a helping hand to remain consistent and identify your business with the required products and services. If people can notice the consistency in your fonts and colors, they develop a feeling of trust and subconsciously establish a connection.  

Different Kinds of Color Brands

You will commonly come across three types of color brands or maybe all three:

Company Branding: It will maintain consistency across different social media platforms, YouTube channels, print media, and videos.

Project Branding: It is exclusively meant for one-time use in video projects but not necessarily for other videos that you may produce.

Client Branding:  Possibly, if you develop videos for clients, then they will have their company-specific branding. You will desire to use their brand colors in videos such that it becomes symbolic of brand identity. 

Tools that will help you to incorporate Brand Colors in Videos

There are different tools available for creating brand colors in videos. First, we have the adobe Color CC. You will love this tool because it is automated, and delivers a bigger view of color combinations next to the palette.

Contemporary tools are offering a preview section along with an annotation sample and a lower third sample. However, it is good not to use color and font libraries exclusively in the workflow. This is where Adobe Color CC proves to be more helpful in analyzing how colors are working with each other. If you desire to use pre-existing library assets, then you may want to have a preview instead. 

A typical theme feature will allow you to easily set, manage, and work with fonts and color palettes in your video editing works. 

Thus, it becomes quite easy when it comes down to the incorporation of brand colors into videos quickly. There is no need to create an image file of color palette or your client’s preferred color palettes or calling up the library each time for selecting brand colors for each video. There is no need to scroll through a huge list of fonts when you have to select a font. 

Adobe Color CC

It has a color wheel link that helps you in setting a base color either for working from the wheel itself or if you are having a base color RGB or HEX code. Now you need to drop down from Change color harmony on the left for finding a variety of color palette combinations. It would help if you kept in mind the calculation of combination based on the hue that you choose as your base color. 

Color Harmonies  

  • Monochromatic: It refers to a color having different shades and tint of a specific hue
  • Analogous: It refers to colors that are very close to one another.
  • Complementary: Colors that are residing directly opposite to one another in the color wheel.
  • Triads: You can think of it as three major colors having equal spacing in the color wheel.
  • Shades: It refers to the amount of black added to a color
  • Compound:  These are also called by the name of split complementary referring to colors that are opposite to one another on the side of a specific hue.
  • Custom: Adjust and create the palette colors based on your discretion 
  • Shades:  Amount of black, which is added to the color.

Use of Color

When you are adjusting your color palette, you need to have a plan of the way you wish to use these colors. You have determined the color and font. Your main base color and the background colors in comparison to your font color. Finally, you need to determine the colors to use for the ascent. Look at the five colors in the palette box and see for yourself how it looks, are they pleasing to the eye. 

When you have set up a color palette for yourself, then you can take a screenshot of it and save it on your computer. 

Managing themes

To start things off, you need to click on import media, for importing the image of your saved Adobe Color CC palette in the media bin and place it on the canvas. After that, you need to go to the file section and click Manage Themes. If you are setting themes for the first time, you will see a default theme. Based on your preferences, you can keep it default or rename it by clicking on the Theme dropdown, Rename theme, and type in the new name.

Invideo Colors

You need to look at the Theme manager setup where each theme is a representation of the colors that you will use most often for branding 

  • Foreground: It refers to the text color that you will use often
  • Background 1: It is the background color that you will be using for annotation
  • Background 2: You will also use this second background-color most often
  • Accent 1: You will use the color most often when it comes to drawing annotation, lines, borders, and arrows.
  • Accent 2: It will also be used frequently for drawing arrows, lines, annotations, and borders
  • Annotation background: If you wish to keep things simple and use Background 1 for this.

Setting Colors

When it comes to set the color for each section, all you have to do is click on the dropdown beside the color. You have to follow it by clicking the eyedropper and then select the appropriate color from the screenshot of the Adobe Color CC palette that you created. 

Invideo Colors Images

It would help if you kept in mind that the Foreground will also serve you as the font color. Therefore, you need to select a white or black color from the palette based on your discretion about the workflow.

It should be followed by the selection of the two fonts. Font 1 will be the generic font while Font 2 must be distinct from Font 1.



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