While setting up a Pinterest account, board titles may appear unimportant. However, for increased chances of being discovered, Pinterest board names are essential. Whether you are a content creation, management, or social media marketing professional, naming your Pinterest boards appropriately will enhance user interaction with your posts.
Determining the number of boards to create is the first part of the process; the next is appropriately naming them. The following guide will help you create Pinterest board titles that are SEO optimized, visually appealing, and most importantly, approachable to your desired audience.
Why Pinterest Boards Are Important
There is no argument that Pinterest is one of the most popular visual search engines used today, and just like any other engine, it has keywords that make it searchable. In simple words, the names of your boards function as titles, which means they can be searched and so they influence the visibility of your content.
If you name your board something vague like “Stuff I Love” or use a witty but unclear pun like “Beyond the Beads” for a jewelry shop, you will not be able to use the search traffic. Instead, descriptive keywords like “Handmade Jewelry” or “Wedding Jewelry Ideas” allow Pinterest to locate your content for users looking for those terms.
The Pinterest Board Rules:
Having understood the importance of naming Pinterest boards, here is how to approach it collaboratively to get it right.
1. Optimize the Titles of Your Pinterest Boards for SEO
Ensure that you always create the titles of your boards in a way that makes them easy to find through a search engine. Ask yourself, what is the audience trying to look for? A quick way of figuring this out is by running the topic through the Pinterest search bar and paying attention to the suggestions that come up afterward.
Example:
If you own a handmade jewelry shop, “Jewelry by Me” sounds unique and catchy, but it is far from SEO-friendly. Searching “Jewelry by Me” on Pinterest will bring no results. However, using terms like “Handmade Jewelry” or “Sterling Silver Jewelry” would yield more searches and make the board easier to find.
Applying appropriate and popular keywords increases the likelihood of appearing in searches not only for your pins, but for your boards as well.
Pro Tip: Pinterest Trends or other tools like Ubersuggest can be utilized to find evergreen and trending keywords in your niche. This can help in creating board names that are not only catchy, but relevant to what people are searching for. (Read the Pinterest Rules)
2. Steer Clear From Adorable or Vague Titles
It is vital that your Pinterest board names are straightforward and do not attempt to mask your content. While “Pretty Little Trinkets” and “Pin-spiration” may sound appealing, they are vague and will not be helpful in search results.
Strive for board names that provide clear expectations about the content offered. Names that are detailed and contain keywords are better for visibility, clicks, and repins.
A perfect example is:
❌ “Ring-a-Lings” – does not register in searches
✅ “Gold & Diamond Engagement Rings” – registers in searches
Why It Works: The use of keywords makes “Engagement Rings in Gold and Diamonds” searchable, and further details are given, making gold and engagement rings customers better understand what the board is holding.
3. Construct Your Content Brand’s Board
You still have to focus on SEO, however, one exception applies. Designate one Pinterest board solely for your brand name or content. This board should consist exclusively of original items that you have created or are directly relevant to your business.
For instance:
If you have a shop that sells handmade jewelry and it is called “Elegant Adornments,” one of your boards should be entitled “Elegant Adornments Jewelry”. By doing this, people searching for your brand name would immediately see a collection of all the best content associated with your brand.
4. Create Boards With Coexisting Content Categories
It is best practice to come up with several boards that your content could belong to. This tactic allows for every single pin that you design to be showcased in a multitude of places which increases the chances of them being viewed.
If you sell handmade earrings, some examples of the boards you could create would be these:
- Jewelry, Handmade
- Jewelry, Sterling Silver
- Earrings, Summer
- Bridal Accessories, Elegant
- Gift Ideas, Bridesmaid
This is beneficial because the same image can appear across various searches simultaneously. For instance, a pair of sterling silver dangle earrings could comfortably reside on all of these boards, which would provide the earrings five times more exposure.
In short: Reflect on your categories more deeply, and ensure you can create relevant boards to house the pins assigned to the categories.
5. Be Imaginative Within The Limits
With this approach, simplicity and searchability of the category name take precedence over boringness, but creativity, having freedom of expression, can live there too.
- Instead of “Workout Tips,” use “Get Fit at Home Workouts.”
- Instead of “Summer Recipes,” use “Healthy Summer Dishes Under 30 Minutes.”
- Instead of “Home Decor Ideas,” use “Scandi-Minimalist Home Decor.”
When additional words are added alongside the necessary keywords, those boards become more appealing but lose nothing from a search optimization angle.
6. Continuously Update Your Board Names and Perform Audits
Pinterest trends can change, so make sure to regularly perform audits on your boards. See whether the keywords in your board title remain relevant. If older boards do not align with current search trends, consider changing their titles.
As an illustration, you may decide to change your board’s name to “Eco-Friendly Decor” because “Green Living Decor” is no longer popular.
Also Read: Creative Pinterest Board Names
Final Thoughts about Pinterest Boards
Renaming Pinterest boards may not sound like a daunting task but done correctly, it can improve the visibility of your profile, audience engagement, and overall traffic. Strategic SEO-powered and descriptive names provided with relevant keywords will ensure that your boards receive the attention they need.
The time has now come for you to start engaging in naming work that will perform as diligently as Pinterest does in showcasing your content. For those feeling stressed from overseeing their Pinterest accounts, don’t panic. Our Pinterest management services are ready to assist you. Together, we will design a profile that will undeniably stand out.
Is a freelance tech writer based in the East Continent, is quite fascinated by modern-day gadgets, smartphones, and all the hype and buzz about modern technology on the Internet. Besides this a part-time photographer and love to travel and explore. Follow me on. Twitter, Facebook Or Simply Contact Here. Or Email: [email protected]
