Pokémon 30th Anniversary: New Mew Redesign

2026 marks 30 years since Pokémon Red and Green launched in Japan in 1996, and The Pokémon Company is celebrating with one of the biggest anniversary years in franchise history. From a new Mew redesign to a special trading card set, here is everything announced so far. For more on the franchise’s creatures, find out how many Pokemon are in Pokopia.

Pokémon 30th anniversary official movie — Image: The Pokémon Company

New Mew redesign unveiled

The Pokémon Company has unveiled a new Mew redesign created for the 30th anniversary. Mew, the mythical Pokémon originally hidden in the code of the classic Game Boy games, is front and center in the anniversary celebrations, appearing across the TCG set, merchandise, and promotional material.

Pokémon TCG: 30th Celebration set

The centerpiece for collectors is the Pokémon TCG 30th Celebration expansion. Its stars are a translucent Mew ex with semi-transparent card stock, a special Mewtwo ex, and a brand new Futuristic Rare rarity. The set also hides three RGB Mew secret cards in red, green, and blue by artist Yoshirotten, a tribute to the original Pokémon Red, Green, and Blue games. After months of speculation over leaked images, the RGB Mew cards are confirmed real.

The set launched on September 17 and will roll out in five product waves through December. The Pokémon Company says it is printing the set in higher numbers than previous releases, and early reports suggest pull rates for rare cards are more generous this time. For digital card battlers, our Pokémon TCG Pocket deck tier list ranks the strongest decks in the mobile game.

Products and prices

The anniversary lineup spans booster packs ($4.99), a Knockout Collection ($9.99), a Tech Sticker Collection ($14.99), an Elite Trainer Box ($49.99, or $59.99 for the Pokémon Center version), and an Ultra Premium Collection ($179.99) with 30 booster packs. Resale prices spiked immediately: the Pokémon Center Elite Trainer Box was reselling for as much as $490 in early September, though it has since settled closer to $290.

More anniversary celebrations

The 30th anniversary goes beyond cards. Re-Ment’s Pokémon Terrarium Collection 10 is back with a 30th anniversary edition of six blind-box figures, which hit Japanese shelves on September 21 with a worldwide rollout expected in October. Pokémon has also teamed up with Hiroshi Fujiwara’s fragment design for an exclusive Pikachu and Mew collection debuting at ComplexCon Los Angeles in October. And on the digital side, the 30th Celebration expansion arrived in Pokémon TCG Live on September 15 with new Mew ex and Sylveon ex decks. Looking for freebies? Our Pokémon Champions codes list rounds up every active Mystery Gift code.

Pokémon UNITE players can also grab freebies with our updated list of working Pokémon UNITE codes.

Looking ahead, the hype will kick into even higher gear next year with the launch of Pokémon Winds and Waves, the start of Generation 10.

Sources: Sports Illustrated Collectibles, Pokémon Blog

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Axee Davies

Axee Davies is the founder of AxeeTech, publishing gaming guides, codes, and Windows how-tos since March 2013. A tech enthusiast for 13+ years — starting with smartphones and Android rooting — he now runs a site that puts out a new guide every day for Roblox players, traders, and Windows users. More about AxeeTech

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